Sure, sustainability strategies progressively have integrated a wider range of related issues — deforestation, air pollution, waste — and water in particular is starting to attract some much-needed attention. The problem: There’s a long way left to go, and not much time to adjust course when it comes to impending shortages.
The impacts of water scarcity already are starting to chip away at profit margins and look likely to wreak more havoc as we continue to increase water use. Water crises already top the World Economic Forum’s Global Risk report (see WEF Risks-Trends Interconnections Map).
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