Thursday, February 28, 2013

USA:

Why People Should Care About Clean Power (Forbes)

Is the center of the Earth hot or cold? At an Earth Day event in Washington, D.C. some years ago, a booth for a geothermal energy industry group posed that question to those who stopped by.

“The majority of the people who came by our booth said the center of the Earth is cold. I’m not sure if we can quickly overcome that,” said Karl Gawell, executive director of the U.S. Geothermal Energy Association, during a discussion of the industry’s annual report (PDF) earlier this week.

Gawell told the tale to illustrate that the public knows little about geothermal energy and, as a result, geothermal energy doesn’t receive the same amount of public support that solar energy enjoys. The anecdote not only points to the ignorance of many but also the larger issue that consumers often don’t know much about or care where their energy comes from or how it’s produced. I certainly didn’t give much thoughts to those issues before I started covering renewable energy in 2008.

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