Andy Blair describes her role as something of a geothermal matchmaker – it's about connecting those with resource to those who can benefit, creating jobs in the process.
After the official announcement of her appointment as the new geothermal business development lead for Bay of Plenty Connections at the end of last year, the Taupo woman is hitting the ground running.
Strange as it sounds, Blair says her goal isn't about preaching the virtues of geothermal – she knows others don't find it as exciting as she does – but instead helping businesses see where they can add value to their products by using the resource sustainably in systems where the resource is available.
It's when she talks about increased profits, environmental benefits and more jobs that she knows she'll get people on board.